First of all it nearly half price (£66 vs £103).
To cut the shape all you need is scissors or a sharp knife :)
The rest of it you might stick to arches to make car more comfortable and get less road noise inside. you don't have to cut the shapes as showed on the below link just trimm the corners.
All you have to do is clean surface stick sound deadening and cut the shape of the bonnet not cut it into pieces.
http://kereta.info/wp-content/uploads/2 ... oofing.jpg
http://dynamat.com/products_automotive_hoodliner.html
Don't use any foam used for architectural applications as it's not water, heat, benzin, oil, and the most important FIRE proof.
If it will absorb water or any oil related liquids than it may set the car on fire.
Car sound proofing materials are heat resistant.
I work with it some time ago and saw what creative people may do...
sometimes hardly saved their lifes.