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jackflash

Best recent car launch

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What's the best launch event of the last few years that people can remember/attended?

 

I'm doing a bit of research for a project and am looking for those launch events which stood out in peoples' minds, the ones that were a bit different from the norm or had a particularly creative aspect.

 

PS they don't necessarily need to be for an exciting/brand new model!

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I thought the advertising campaign for the new Skoda Fabia VRS was brill. I liked how they took the advert for the normal Fabia and made it fit around the VRS.

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Fiesta Mk6 was the biggest I have ever had any involvement in - 14,000 + attendees over six weeks in Marbella - think it was and still is Ford Europes most expensive launch event - $27 million budget

Edited by Andy665

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