jackflash 0 Posted February 20, 2011 What's the best launch event of the last few years that people can remember/attended? I'm doing a bit of research for a project and am looking for those launch events which stood out in peoples' minds, the ones that were a bit different from the norm or had a particularly creative aspect. PS they don't necessarily need to be for an exciting/brand new model! Quote Share this post Link to post Share on other sites
OllieVR6 0 Posted February 20, 2011 I thought the advertising campaign for the new Skoda Fabia VRS was brill. I liked how they took the advert for the normal Fabia and made it fit around the VRS. Quote Share this post Link to post Share on other sites
Andy665 0 Posted February 20, 2011 (edited) Fiesta Mk6 was the biggest I have ever had any involvement in - 14,000 + attendees over six weeks in Marbella - think it was and still is Ford Europes most expensive launch event - $27 million budget Edited February 20, 2011 by Andy665 Quote Share this post Link to post Share on other sites
bcstudent 0 Posted February 20, 2011 Fiesta Mk6 - $27 million budget Are you kidding me?! Global economic crisis my arse. Quote Share this post Link to post Share on other sites
Andy665 0 Posted February 21, 2011 Apologies - I meant the Mk5 Fiesta - was launched in 2002 Quote Share this post Link to post Share on other sites
